a new tradition of friendship

creative goal

re-branding

time line

one month

business type

retail

location

Maury County, TN
about the project
The project was to evolve a beloved community-loved brick-and-mortarbrand into a just-as-loved online shop that reflects the new goals for the business. Focus is on bringing smiles to women. Everyone that comes to them is a friend they haven't met yet. Their goal is to bring joy to people and make them feel included.
  • New Name & Logo
  • New Brand Standards
  • Social Media Guidelines
  • Recommencations for Brand Voice