baking with love & a purpose

creative goal

brand update, brand guides

time line

evolution over 7 years

business type

retail

location

Middle Tennessee
about the project
When we started working together in 2016, the project was just a brand update and implementation of a standards guide. We proceeded to address how to differentiate between flavors and emphasized that the product was for dogs only. Another goal was to be recognized and invited to higher-end markets. As the brand has grown, the focus has enlarged to include online, wholesale, and local retail sales. Using logo design, brand standards, signage, market booth graphics, web graphics, packaging design, and social media, the brand has been polished and elevated without losing the hand-crafted feel or losing sight of the goal of building a business for the special needs owner.
  • Updated Logo
  • New Brand Standards
  • Social Media Guidelines
  • Packaging Design
  • Market Booth & Retail Elements
  • Wholesale Marketing and Packaging Materials

baking with love & a purpose

creative goal

brand update, brand guides

time line

evolution over 7 years

business type

retail

location

Middle Tennessee
about the project
When we started working together in 2016, the project was just a brand update and implementation of a standards guide. We proceeded to address how to differentiate between flavors and emphasized that the product was for dogs only. Another goal was to be recognized and invited to higher-end markets. As the brand has grown, the focus has enlarged to include online, wholesale, and local retail sales. Using logo design, brand standards, signage, market booth graphics, web graphics, packaging design, and social media, the brand has been polished and elevated without losing the hand-crafted feel or losing sight of the goal of building a business for the special needs owner.
  • Updated Logo
  • New Brand Standards
  • Social Media Guidelines
  • Packaging Design
  • Market Booth & Retail Elements
  • Wholesale Marketing and Packaging Materials