Under new leadership, the athletics department rebranded and refocused on the STUDENT Athlete. Better connections with the community, as well as the student body, helped to build interest and funds as their students moved onto 4-year programs. We developed a new boosters club to bring in support from local businesses, highlighted students’ performances on and off the field, and brought trendy sports design into the program to boost attendance.

Challenge

Work within a small school budget over several sports. It had been a long time since the brand had improved. Uniting five campuses across middle Tennessee to bring up attendance for games and loyalty to the teams.